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Customer Personas
A downloadable CX tool from DC’s leading customer experience consultants
How Well Do You Really Know Your Customers?
Create realistic representations of ideal customers or stakeholders to better understand your diverse customer’s needs with The Clearing’s Customer Persona template.
A customer persona is a research and data-driven customer description that helps businesses understand customers’ needs, goals, and behaviors.
The Clearing’s Persona Template includes:
• An easy-to-populate template that helps you consider key demographic information such as age, location, job title, and industry
• Psychographic information such as goals, motivations, and frustrations
• Professional Information such as your customer’s skills, preferred communication channels, and technology level
How Do Effective Personas Help?
Aid in uncovering universal needs and desires
Represent a major customer group
Express and focus on the major needs and expectations of your most important customer groups
Describe real people with backgrounds, goals, and values
Give a clear picture of the customer’s expectations
Why Develop Customer Personas?
Creating personas will help you and your organization:
Why Develop Customer Personas?
Creating personas will help you and your organization:
1
Understand your customers, needs, experiences, behaviors, goals, and pain points
2
Step outside of yourself and build empathy toward others
3
Recognize that different people have different roles, needs, and expectations within these roles
4
Approach and develop solutions based on REAL customer needs
Download the Templates
Please fill in the below fields to download our customer persona template from DC’s leading customer experience consultants.